P.A.N. participates in Lidl’s Latin Week in more than 2,500 points of sale in Europe
For the second consecutive year, the P.A.N. brand is taking place in the Latin Week promotion of the European supermarket chain Lidl. This time it is participating in stores not only in Spain, but also in Holland, the United Kingdom, Germany, Denmark and Italy.
The goal of P.A.N.’s presence in this activity is to achieve greater distribution of its products in Europe, through one of the main supermarket chains on the continent. “From Alimentos Polar España we managed to negotiate with the Lidl chain to cover more countries in Europe this year, within the framework of Latin Week,” explained Toni Manzolillo, Commercial Manager of P.A.N. Global in Eurasia.
“For the first time we are participating in this activity in Germany, Italy and the United Kingdom. We will be in more than 2,500 Lidl points of sale in Europe, where consumers demand us, which is very important for our growth strategy for the P.A.N. brand on the continent,” highlighted Manzolillo.
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