Have you ever wondered why it’s important for us to attend international food and beverage trade shows? The answer is very simple. The expansion of our brands and the reach of our portfolio is boosted at every food show where we present our products to the global market.

“These are the spaces through which we can take big steps in expanding our company and impact people from different parts of the world. Here, we broaden our reach and network to bring our brands to more territories,” said Andrés Añez, Director of the Eurasia sub-region of Empresas Polar’s International Business Division.

Last week, we spent four days at Salón Gourmets, one of the most important food and beverage fairs in Europe, held in Madrid. Our team made the most of the largest annual showcase of high-end food and beverages, demonstrating the full versatility and variety of products we offer in Europe.

Flavors that Spark Curiosity and Attract New Consumers
Pork belly arepas with truffled cream, nachos made with P.A.N., sweet corn waffles with grilled cheese and spicy honey, and sweet mini arepas with quince paste and fresh cheese are just a few of the dishes that showcased the versatility of P.A.N. pre-cooked corn flour when combined with international flavors.

The use of our Maltín Polar in both alcoholic and non-alcoholic cocktails piqued attendees’ curiosity. Each afternoon, as the day came to a close, the eye-catching stand of Empresas Polar’s brands became a gathering place for all those who were captivated by the flavor and authenticity of Maltín. Once again, our food truck became the culinary hub offering tastings and live cooking shows led by our chef, Alfonso Bortone.

Our next stop in Europe is from May 5th to 8th at the Tutto Food fair in Milan, Italy, where we’ll once again seize every opportunity to strengthen our global expansion growth path.