For the first time, P.A.N. joined the renowned tennis tournament Miami Open as an official sponsor. All the #ArepaPower is in full swing at Miami’s Hard Rock Stadium from March 16 to 30, with the flavor of our products, interactive brand activations, and strong brand presence.

The culinary offering at the Miami Open is world-class, and P.A.N. is delighting attendees with its tequeños and arepas filled with brisket, pork, and vegetarian options—creating unforgettable food experiences as part of the tournament atmosphere.

“Events like the Miami Open allow us to reach a wide variety of consumers from all over the world, who connect not just through sport, but also through food. Our products, flavors, and brand presence are engaging with a diverse audience for 15 days, which is an incredibly enriching experience for P.A.N. It gives us valuable insight into the multicultural market that comes together at sporting events like this,” said María Alexandra Mendoza, Marketing Director for Empresas Polar’s International Business.

In 2025, the Miami Open is celebrating its 40th edition with a record number of sponsors—and P.A.N. is proud to be among the world’s leading brands, bringing all the #ArepaPower to tennis fans. As part of the brand initiatives, retired Hispanic-Venezuelan tennis star Garbiñe Muguruza joined fans at the P.A.N. booth and participated in fun court-side activations where attendees could win prizes and enjoy a lively, unique experience.

In addition to reinforcing its commitment to sports, P.A.N.’s sponsorship of the Miami Open is aimed at boosting visibility and maximizing impact in the U.S. market, where it offers a winning portfolio of flours, spreads, and frozen products.

The Miami Open is one of the most prestigious tennis tournaments outside the Grand Slams, offering a high-level experience both on and off the court—and this year’s edition is set to surpass all those before it.