– Alimentos Polar attended the third edition of EXPO HORECA 2023, an event intended to promote the services offered by gastronomy and hospitality suppliers in the country.

– The show was held on October 20 and 21 at the Centro de Exposiciones de Quito.

Quito, October 2023 – Alimentos Polar, in its constant effort to find new business opportunities in order to better meet the needs of the Ecuadorian consumer, took part in EXPO HORECA 2023 with its flagship product Harina P.A.N., the world’s leading brand of precooked cornmeal. 

During the two-day fair, Alimentos Polar displayed an outstanding participation strategy to promote P.A.N. through educational spaces, sampling and an interactive cooking experience that included the preparation of food with various products that were promoted at the fair. In addition, a masterclass was conducted by chef Freddy Mora Villamizar, preparing several dishes with P.A.N., showing the versatility and performance of the product in the creation of delicious and authentic food. This activity allowed a close interaction with the public, fulfilling the brand’s objective of highlighting the benefits of cornmeal and P.A.N.’s unique characteristics.

“Harina P.A.N. has been the gateway for Alimentos Polar to reach Ecuadorian homes. In this opportunity at the HORECA Fair, we have shown the benefits and potential of our flagship product for the restaurant and hotel sector. Our cornmeal is a high quality, nutritious and easy to prepare product, through which we want to support local consumers”, highlights Christian Robles, Trade Manager of Alimentos Polar Ecuador. 

EXPO HORECA 2023 brought together a multitude of professionals from the horeca sector, as well as local buyers and importers. The event included exhibition and tasting spaces, conferences and workshops, as well as gastronomic demonstrations that emphasized the offerings of more than 80 companies from the country’s gastronomic and hotel sector.