As part of P.A.N.’s international portfolio expansion strategy, Gust• by P.A.N. is establishing itself with a wide range of versatile and easy-to-prepare products featuring authentic flavors. Ecuador is the first country to launch Gust• by P.A.N. Margarine, a product made in Ecuador specifically for the Ecuadorian market.

The new Gust• by P.A.N. Margarine boasts all the qualities to be the creamiest and to stand out for its unique flavor in the market, offering a key differentiating factor to captivate Ecuadorian consumers.

Christian Robles, Commercial Manager of Alimentos Polar Ecuador, highlights that the company’s portfolio diversification strategy aims to strengthen its presence in the Ecuadorian market. “We are very excited to bring the Gust• by P.A.N. brand to Ecuador. Our goal is to offer nutritious foods with unique and specific qualities. In the case of our new margarine, consumers will enjoy its distinctive taste and extra creaminess, crafted by Ecuadorian hands.”

With Ecuador becoming the first country to produce Gust• by P.A.N. Margarine, it strengthens its presence in the country’s food and beverage industry, boosting the market with the introduction of new locally produced products through strategic partnerships.

Gust• by P.A.N. is a brand within the P.A.N. ecosystem that offers delicious, nutritious, and convenient products made from ingredients other than corn. These products are perfect for home use, designed for quick and easy preparation. With this brand, P.A.N. delivers a diverse and extensive portfolio tailored to meet the modern consumer’s needs for convenience and ease, without compromising on taste and quality.

With a presence in countries such as Spain, the United States, Colombia, and Chile, Gust• by P.A.N. now enters the Ecuadorian market with the goal of introducing innovative products that meet the needs of today’s consumers.

The decision to enter the Ecuadorian market with Gust• by P.A.N., starting with margarine, is a bold step that reinforces the brand’s global growth. This product is available at retail locations nationwide and is projected for export beginning in 2025 to markets identified as strategic by Empresas Polar’s International Business division.

To showcase the benefits and attributes of the new Gust• by P.A.N. Margarine to Ecuadorian consumers, the brand is carrying out multiple promotional activities, including in-store tastings nationwide, along with a comprehensive digital campaign featuring contests and social media activations. For more information, visit our social media pages @pan_ecuador.